Gen X is Quietly Dominating Luxury. How to Approach Them?
A new study shows that affluent Gen X consumers are optimistic, deeply connected to both parents and children, and strongly value human, relationship-driven interactions with brands. They respond well to multigenerational storytelling, a mix of traditional and innovative products, and hospitality or wellness experiences that support their sense of “second youth.” Though active users of technology and TikTok, they still prefer personal service over automation, making them a crucial yet often overlooked audience for luxury brands.
Good news for Coach and Burberry and more as Lyst Gift Index shows high demand
Lyst’s 2025 Gift Index shows strong holiday-season demand for leather and leather-adjacent products, ranking them among the most-gifted luxury goods. Coach’s charm accessories and Burberry’s scarf surge highlight consumers gravitating toward practical, high-quality pieces, while brands like Bottega Veneta continue to drive interest in premium craftsmanship tied to their leather heritage.